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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Prakhya, Srinivas
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Full Name
Prakhya, Srinivas
Vernacular Name
Srinivas Prakhya
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Srinivas Prakhya
Main Affiliation
Personal Site
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Biography
Srinivas Prakhya’s research interests include Econometric Models of Consumer Behaviour, Direct Marketing, Decisions under Uncertainty, and Brand Choice Models. Professor Prakhya’s teaching areas are: Individual Choice Behaviour, Econometric Modeling of Consumer Behaviour, Knowledge Creation and Transfer, and Leadership, Self-Enquiry and Management. Professor Srinivas Prakhya has provided consulting service to demand forecasting, brand choice models, direct marketing, and choice based conjoint analysis to Fujitsu Telecom, Kraft, Kellogg's, TVS Finance, and NAL.
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Results 1-7 of 7 (Search time: 0.002 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 2018 | A satisficing approach to eliciting risk preferences | - | Prakhya, Srinivas ; Ranganathan, Kavitha ; Berg, Nathan | Journal of Business Research | Vol.82 | 127-140p. | |
| 2 | 2008 | Approaches to decision making under uncertainty | - | Bhaskaran, Anand ; Parihar, Rahul ; Prakhya, Srinivas | IIMB Management Review | Vol.20 | Iss.2 | 228-239p. |
| 3 | 2010 | Existential beliefs and values | - | Narasimhan, Niranjan ; Bhaskar, Kumar ; Prakhya, Srinivas | Journal of Business Ethics | Vol.96 | Iss.3 | 369-382p. |
| 4 | 2013 | Exploring the relationship between top management's peripheral vision, their leadership orientations, and employees' organizational identification as perceived by knowledge workers: an empirical analysis | - | Anand, K ; Sinha, Deepak Kumar ; Prakhya, Srinivas ; Prasad, Lakshmanan | ASCI journal of management | Vol.42 | Iss.2 | 1-25p. |
| 5 | 2012 | Global shapes of preference scaling functions | - | Ranganathan, Kavitha ; Prakhya, Srinivas | Journal of interdisciplinary Economics | Vol.24 | Iss.2 | 145-172p. |
| 6 | 2020 | Leveraging service recovery strategies to reduce customer churn in an emerging market | - | Borah, Sourav Bikash ; Prakhya, Srinivas ; Sharma, Amalesh | Journal of The Academy of Marketing Science | Vol.48 | Iss.5 | 848-868p.; 848-868p. |
| 7 | 2011 | Strategic commitment and timing of internationalization from emerging markets: evidence from China, India, Mexico, and South Africa | - | Wood, Eric ; Khavul, Susanna ; Perez-Nordtvedt, Liliana ; Prakhya, Srinivas ; Velarde Dabrowski, Raul ; Zheng, Congcong | Journal of Small Business Management | Vol.49 | Iss.2 | 252-282p. |