Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/10236
Title: | Essays on consumer decision making in durable goods replacement and maintenance | Authors: | Divya, T Aruna | Keywords: | Consumer decision making;Marketing management | Issue Date: | 2017 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | DIS-IIMB-FPM-P17-07 | URI: | http://repository.iimb.ac.in/handle/123456789/10236 |
Appears in Collections: | 2017 |
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File | Description | Size | Format | |
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DIS_IIMB_FPM_P17_07_Abstract.pdf | Abstract | 193.34 kB | Adobe PDF | View/Open |
DIS_IIMB_FPM_P17_07.pdf | Full-text | 4.96 MB | Adobe PDF | View/Open Request a copy |
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