Social Media Policy Framework for Hindustan Aeronautics Limited (HAL)

Abstract

Hindustan Aeronautics Limited is a navratna public sector undertaking under Ministry of Defence. Hindustan Aeronautics Limited (HAL) is engaged in design & development, manufacture and repair / overhaul (ROH) of military aircraft, helicopters, its engines and systems. HAL as an organization, is currently aloof from Social Media which could facilitate a two-way communication channel between HAL and its customers, suppliers and public at large. Social Media has replaced traditional marketing strategies like emails or advertising. As is evident that traditional methodologies of advertising have lost their effectiveness and accordingly businesses today are utilizing social media platforms for connecting with their customers and suppliers. Social Media is being vastly used by the Corporates to build the brand, attract talents, publicize achievements and to create awareness among the masses about the current happenings in the Company. Social Media has completely transformed the way businesses connect, communicate and collaborate with one another. While on one hand, unique positioning of HAL raises concerns about adoption of certain social media tools, recent developments which hint towards the changing business environment for HAL, encourage for adoption of Social Media for effectively tackling competition and gain a competitive edge in business. This paper presents a viewpoint about the crossroads at which HAL presently stands and highlights tradeoffs involved in adoption of Social Media. Going further, paper analyses the importance of big data present in social media for business and also depicts the study about social mention parameters. Recommendations about guidelines and best practices which need to be adopted for effective use of Social Media are presented.