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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12773| Title: | Consumer behavior and branding: concepts, cases and readings |
| Authors: | Kumar, S Ramesh |
| Keywords: | Consumer behaviour;Consumer behavior;Marketing management;Consumer research;Branding |
| Issue Date: | 2010 |
| Publisher: | Pearson Publishers |
| Abstract: | India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings an |
| URI: | https://repository.iimb.ac.in/handle/2074/12773 |
| ISBN: | 8131722368 9788131722367 |
| Appears in Collections: | 2010-2019 B |
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