In pursuit of persuasion

Abstract

Relevance of the proposition, benefit delivery and brand assurance are important aspects that play a role in persuading consumers Brands pursue consumers to buy them and consumers react in a variety of ways when they shop for a category/brand or look for information. How does the art of persuasion work for marketers and how are diverse segments of consumers persuaded? These are interesting aspects of consumer behaviour as situations differ and motives of consumers differ. To complicate things, consumers decide using information, their own thinking and emotions too. Read more at: https://www.thehindubusinessline.com/catalyst/in-pursuit-of-persuasion/article9416258.ece