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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/14974| Title: | Heard you but don't know you: Targeting using word of mouth |
| Authors: | Bhalla, Manaswini Chakrabarty, Patrali Jonnalagedda, Sreelata |
| Keywords: | Economics;Marketing science |
| Issue Date: | 2014 |
| Conference: | Marketing Science Conference, 12-14 June, 2014, Atlanta, Georgia |
| URI: | https://repository.iimb.ac.in/handle/2074/14974 |
| Appears in Collections: | 2010-2019 P |
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