Consumer perception of H&R Johnson vis-a-vis competitors

Abstract

The objective of the project is to evaluate the perceptions of the company end its products vis-a vis the competitors and their products. The survey was conducted in three stages - pilot survey, formal questionnaire and exit poll The main findings of the survey are - 1. Most of the respondents have complaints about the quality of the tiles, At the same time, most of the respondents are unaware of the quality control measures undertaken by the company. Therefore, the company must take steps to communicate these to the respondents to improve its image. 2, Most of the retailers felt that the company paid inadequate attention to their needs. Therefore, the company must revamp its promotional program to include the retailers as well, 3. The customers prefer the Iatest styles in the market. Therefore, the company must keep introducing new designs to maintain its market share. 4. Even though the company has done quite well on the ‘complaint redressal’ attribute, it is behind companies like Kajaria who don’t have any complaints at all. Therefore the company must introduce additional quality control measures to ensure that there are no complaints. 5.There is very little that differentiates the best companies from the others in terms of the Basic product attributes like design which is easily duplicable. The main difference arises in the quality of the product. Therefore, the company must pay extra importance to quality of the product and must increase the quality control measures,