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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17532| Title: | Price sensitivity of a new hindi movie pay channel; RPG Enterprises |
| Authors: | Hemrajani, Ritesh |
| Keywords: | Film industry;Media industry;Movie pay channel |
| Issue Date: | 1995 |
| Publisher: | Indian Institute of Management Bangalore |
| Series/Report no.: | PGP_SP_N5_153 |
| Abstract: | This survey was conducted in the cities of Delhi and Bombay. The purpose of the survey was twofold. To find out the price sensitivity of a New Hindi movie pay channel at the : a) operator end b) consumer end |
| URI: | https://repository.iimb.ac.in/handle/2074/17532 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N5_153.pdf | 2.2 MB | Adobe PDF | View/Open Request a copy |
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