The penetration of diaper category products in India: Evolution and strategy

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18336

DC Field	Value	Language
dc.contributor.advisor	Jonnalagedda, Sreelata	-
dc.contributor.author	Pophali, Abhinav
dc.contributor.author	Pangti, Tarun
dc.date.accessioned	2021-04-26T12:26:17Z	-
dc.date.available	2021-04-26T12:26:17Z	-
dc.date.issued	2011
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/18336	-
dc.description.abstract	In the early European societies babies were wrapped in “swaddling bands”, which were strips of linen orwool. In Elizabethan times, babies were treated to a fresh diaper only every few days.In Native Americantribes, mothers packed grass under a diaper cover made of rabbit skin. In warm tropical climatesmothers used to keep the babies naked anticipating baby’s bowel movements to avoid mess in thehouse.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P11_190
dc.subject	Diaper industry
dc.subject	Diaper service
dc.title	The penetration of diaper category products in India: Evolution and strategy
dc.type	CCS Project Report-PGP
dc.pages	22p.
dc.identifier.accession	E36640
Appears in Collections:	2011

File	Size	Format
PGP_CCS_P11_190_E36640_MKT.pdf	1.39 MB	Adobe PDF	View/Open Request a copy

Check