Model for assessment of customer lifetime value

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20401

DC Field	Value	Language
dc.contributor.advisor	Mishra, Ashis
dc.contributor.author	Deepika
dc.contributor.author	Monga, Prateek
dc.date.accessioned	2021-11-09T10:18:32Z	-
dc.date.available	2021-11-09T10:18:32Z	-
dc.date.issued	2014
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/20401	-
dc.description.abstract	In present scenario large numbers of companies are looking towards building a long term relationship with the client. The dire need for calculating the likeability of retaining the customer since its childhood till the largest time possible requires a formal study about how customer lifetime value is created and what is its impact on business.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P14_061
dc.subject	Retail marketing
dc.subject	Customer lifetime value
dc.subject	Economic growth
dc.title	Model for assessment of customer lifetime value
dc.type	CCS Project Report-PGP
dc.pages	23p.
Appears in Collections:	2014

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