Business development for DropKaffe

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20784

DC Field	Value	Language
dc.contributor.advisor	Bhagavatula, Suresh
dc.contributor.author	Utkarsh
dc.contributor.author	Patnaik, Ritesh
dc.date.accessioned	2021-11-15T12:03:19Z	-
dc.date.available	2021-11-15T12:03:19Z	-
dc.date.issued	2016
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/20784	-
dc.description.abstract	Distribution is no longer about traditional retail channels but a big part of success depends upon cracking Online and also NTC (non-traditional channels) & Emerging channels. Knowing the customer well and going after channels where the target customer clusters exist is the key. Gone are the days of spraying & praying but it is about targeted Distribution Approach.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P16_220
dc.subject	Business development
dc.subject	Retail market
dc.subject	Marketing channels
dc.subject	Retail channels
dc.subject	Distribution channels
dc.title	Business development for DropKaffe
dc.type	CCS Project Report-PGP
dc.pages	3p.
Appears in Collections:	2016

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