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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21512| Title: | Modeling the online classified advertisement booking |
| Authors: | Gupta, Seema |
| Keywords: | Marketing management;Advertisement;Online classified |
| Issue Date: | 15-Jun-2014 |
| Publisher: | Indian Institute of Management Bangalore |
| Project: | Modeling the online classified advertisement booking |
| Series/Report no.: | IIMB_PR_2014-15_005 |
| URI: | https://repository.iimb.ac.in/handle/2074/21512 |
| Appears in Collections: | 2014-2015 |
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