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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21608| Title: | Case study on Policybazaar.com |
| Authors: | Gupta, Seema |
| Keywords: | Digital marketing;Online marketing;Marketing management |
| Issue Date: | 18-Jul-2020 |
| Publisher: | Indian Institute of Management Bangalore |
| Project: | Case study on Policybazaar.com |
| Series/Report no.: | IIMB_PR_2020-21_001 |
| Abstract: | Back in 2008, insurance customers in India were facing a tough time. There was lack of information on products, transparency was missing, mis-selling was rampant, there was a high lapse rate of insurance policies and consumers felt a general apathy towards the insurance industry. Insurance companies made profits from policy surrender charges and the entire industry was mired in murkiness. |
| URI: | https://repository.iimb.ac.in/handle/2074/21608 |
| Appears in Collections: | 2020-2021 |
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