Strategy of google and facebook in digital advertisements space with the arrival of amazon

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21688

DC Field	Value	Language
dc.contributor.advisor	Raj, Prateek
dc.contributor.author	Pedhambkar, Prachi
dc.contributor.author	Wankhede, Piyush Anilrao
dc.date.accessioned	2022-10-26T12:25:15Z	-
dc.date.available	2022-10-26T12:25:15Z	-
dc.date.issued	2021
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/21688	-
dc.description.abstract	The objective of the study is to understand the impact of the growth of Amazon on the duopoly of Google & Facebook in the Digital ads space. To analyze the strategy of Google and Facebook to stand their ground and the impact on various other stakeholders - AdTech, marketers, and agencies.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P21_181
dc.subject	Digital marketing
dc.subject	Digital advertisements
dc.subject	Online marketing
dc.title	Strategy of google and facebook in digital advertisements space with the arrival of amazon
dc.type	CCS Project Report-PGP
dc.pages	22p.
Appears in Collections:	2021

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