Digital marketing strategies for 'My E-Haat' portal

Abstract

HCL Foundation (HCLF) was established in 2011 as the CSR arm of HCL Technologies. It is a notfor- organization, that strives to contribute toward national and international development goals, bringing about a lasting positive impact in the lives of people, through long-term sustainable programs. The foundation aims to alleviate poverty and achieve inclusive growth and development. Active community engagement ensures optimal long-term gains and upward accountability. HCL Foundation works through Life Cycle Based, Integrated Community Development Approach with a thematic focus on Education, Health, Skill Development & Livelihood, Environment, and Disaster Risk Reduction & Response. Child protective strategies, inclusion, and gender transformative approaches remain central in all initiatives of the HCL Foundation, thus ensuring comprehensive development.