1. IIMB-

Das, Gopal

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Full Name
Das, Gopal
Vernacular Name
Gopal Das
 
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Gopal Das
 
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Biography
Gopal’s research interests include consumer emotion, motivation, scarcity, information processing and retailing. He teaches courses on consumer behaviour, marketing research, and experimental design. He has over 11 years of teaching and research experience. He was a Visiting Scholar of HKUST Business School, Hong Kong. He has guided few Ph.D/FPM scholars. Gopal teaches courses on consumer behaviour, marketing research, and experimental design.
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Publications

Results 1-20 of 25 (Search time: 0.004 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12019Does brand experience translate into brand commitment?: a mediated-moderation model of brand passion and perceived brand ethicality-Das, Gopal ; Agarwal, James ; Malhotra, Naresh K ; Varshneya, Geetika Journal of Business ResearchVol.95479-490p.
22023Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence-Das, Gopal International Journal of Research in MarketingVol.40Iss.4865-880p.
32023Gifting digital versus physical gift cards: How and why givers and recipients have different preferences for a gift card's mode of delivery-Reshadi, Farnoush ; Givi, Julian ; Das, Gopal Psychology and Marketing1-9p.
42023Givers eschew gifts that are inferior to their own: How social norms, regulatory focus, and concerns about offending lead givers astray-Givi, Julian ; Das, Gopal Journal of Consumer PsychologyVol.33Iss.2363-376p.
52023Guest editorial: Favoring fieldwork makes marketing more meaningful-Otterbring, Tobias ; Viglia, Giampaolo ; Grazzin, Laura ; Das, Gopal European Journal of MarketingVol.57Iss.71793-1803p.
62019How self-construal guides preference for partitioned versus combined pricing-Das, Gopal ; Roy, Rajat Journal of Business ResearchVol.101152-160p.
72022Improving base-of-the-pyramid consumer welfare through mobile technology services-Pandey, Devansh ; Mukherjee, Srabanti ; Das, Gopal ; Zhang, Jonathan Z Journal of Services MarketingVol.36Iss.2232-244p.
82024Metaverse for service industries: Future applications, opportunities, challenges and research directions-Jung, Timothy ; Cho, Justin ; Han, Dai-In Danny ; Ahn, Sun Joo ; Gupta, Mansi ; Das, Gopal ; Heo, Cindy Yoonjoung ; Loureiro, Sandra Maria Correia ; Sigala, Marianna ; Trunfio, Mariapina ; Taylor, Alexandra ; Tom Dieck, M Claudia Computers in Human BehaviorVol.151AN:108039
92022Online group buying behavior: A study of experiential versus material purchases-Agarwal, James ; Das, Gopal ; Spence, Mark T. Psychology and MarketingVol.39Iss.101946-1963p.
102021Pandemics and marketing: Insights, impacts, and research opportunities-Das, Gopal ; Jain, Shailendra Pratap ; Maheswaran, Durairaj ; Slotegraaf, Rebecca J ; Srinivasan, Raji Journal of the Academy of Marketing ScienceVol.49835-854p.
112023Preference for partner or servant brand roles depends on consumers’ power distance belief-Van Esch, Patrick ; Cui, Yuanyuan ; Sledge, April ; Das, Gopal ; Pala, Erol Journal of Business ResearchVol.162AN:113896
122021Retailing and emergent technologies-Grewal, Dhruv ; Gauri, Dinesh Kumar ; Das, Gopal ; Agarwal, James ; Spence, Mark T Journal of Business ResearchVol.134198-202p.
132021Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions-Das, Gopal ; Spence, Mark T ; Agarwal, James International Journal of Research in MarketingVol.38; Iss.4994-1016p.
142022Surge price precision and political ideology-Cui, Yuanyuan(57211982376) ; van Esch, Patrick ; Das, Gopal ; Jain, Shailendra Journal of Business ResearchVol.143214-224p.
152021The effect of financial scarcity on discretionary spending, borrowing, and investing-Sarial-Abi, Gülen ; Ulqinaku, Aulona ; Viglia, Giampaolo ; Das, Gopal Journal of the Academy of Marketing Science
162023The impact of scarcity cues on purchase likelihood of art-infused products-Gupta, Mansi ; Das, Gopal ; Septianto, Felix ; Hagtvedt, Henrik Journal of the Academy of Marketing Science
172020The mitigating effect of matching regulatory focus with arousalinducing stimuli in service failure situations-Das, Gopal ; Roy, Rajat ; Spence, Mark T Psychology and MarketingVol.37Iss.101420-1432p.
182022The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments-Roy, Rajat ; Das, Gopal Journal of Business ResearchVol.1391540-1552p.
192023The ubiquity of scarcity-Belk, Russell W. ; Das, Gopal ; Jain, Shailendra Pratap Journal of the Academy of Marketing ScienceVol.51Iss.61191-1196p.
202022To earmark or not to earmark when gift-giving: Gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts-Givi, Julian ; Das, Gopal Psychology and MarketingVol.39Iss.2420-428p.