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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Kanagal, Nagasimha Balakrishna
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Full Name
Kanagal, Nagasimha Balakrishna
Vernacular Name
Nagasimha B Kanagal
Variants
Nagasimha Balakrishna Kanagal
Kanagal, Nagasimha B
Kanagal, N B
Kanagal, Nagasimha B
Kanagal, N B
Main Affiliation
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Biography
He teaches principles of marketing, marketing research and strategic marketing. Professor Kanagal’s research interests are in the area of strategic marketing. This includes Customer and Market Analysis, Competitive Marketing Strategies, Customer Relationship and Value Management. His papers have been accepted at international and national conferences and he has published in international and domestic journals. He has over five years of organizational training and industry experience in leading technology organizations in the area of marketing.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 1999 | Marketing strategy: the challenge of the external environment by David Mercer, Sage Publications, 1998, 323p., £ 15.99 | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.11 | Iss.2 | 111-112p. |