1. IIMB-

Mishra, Ashis

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Full Name
Mishra, Ashis
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Ashis Mishra
 
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Ashis Mishra
 
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Biography
Ashis Mishra is a member of the Marketing area at IIM Bangalore since 2004. Prior to this, he worked as faculty in marketing at XLRI Jamshedpur and TAPMI Manipal. A pure educationist by choice, he has been involved with teaching and research in marketing field all his professional life. Ashis has been developing cases based on retail business and marketing scenario in India, some of which are listed on Harvard Business Publishing for Educators. His research interests are in retail strategy, retail consumer behaviour, retail atmospherics, merchandising and category management in emerging economies. He teaches post graduate and doctoral level courses on Marketing Management, Marketing Research, Retail Management, Multichannel retail strategy etc. In addition he has offered multiple courses on Marketing management and Retail Management on MOOCs platform (EDX, IIMBX, SWAYAM).
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Publications

Results 1-4 of 4 (Search time: 0.003 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12013A conceptual model for retail productivity-Mishra, Ashis ; Ansari, Javeed International Journal of Retail and Distribution ManagementVol.41Iss.7348-379p.
22013Business model for Indian retail sector: The Café Coffee Day case: In conversation with V.G. Siddhartha, Chairman, Coffee Day-Mishra, Ashis IIMB Management ReviewVol.25Iss.3160-170p.
32010Multi-brand retailing failures in India-Prabhu, Ganesh N ; Mishra, Ashis Retail Digest (Oxford)Vol.201058-61p.
42019Retail shopper empowerment: a consumercentric measure for store performance-Mishra, Ashis ; Vishvas, Radhika IIMB Management ReviewVol.31Iss.120-36p.