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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Malika, Malika
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Full Name
Malika, Malika
Vernacular Name
Malika M
Variants
Malika, M
Malika, Malika
Malika
Malika, Malika
Malika
Main Affiliation
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Biography
Malika is an Assistant Professor in the Department of Marketing at IIM Bangalore. Prior to joining, she was an Assistant Professor/Faculty Fellow in the Department of Marketing at the Stern School of Business. She earned her Ph.D. in Management from Indian School of Business, her M.Phil. in Social and Developmental Psychology from University of Cambridge and her M.A. and B.A. in Psychology from Panjab University. Her research focuses on individual differences and cultural differences in interpersonal and consumer context.
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Results 1-2 of 2 (Search time: 0.002 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 2023 | Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms | - | Malika, Malika ; Maheswaran, Durairaj | Journal of the Academy of Marketing Science | Vol.51 | 1266-1283p. | |
| 2 | 2023 | Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation | - | Malika, Malika ; Ghoshal, Tanuka ; Mathur, Pragya ; Maheswaran, Durairaj | Journal of the Academy of Marketing Science |