1. IIMB-

Shainesh, G

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Full Name
Shainesh, G
Vernacular Name
G Shainesh
 
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G Shainesh
Shainesh, Gangadharan
 
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Biography
Professor G Shainesh has over two decades of research and teaching experience in India and abroad. He has conducted research and teaching assignments at the University of Gothenburg (Sweden), University of St. Gallen (Switzerland), Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan), Curtin University of Technology (Perth) and the American University of Armenia (Yerevan). His research and teaching focus on CRM, Services Marketing and Service Innovations. At IIMB, Shainesh has served as Dean – Administration (2014-17), Chair – EPGP (2013-14) and Chair – Student Exchange Program (2006-09). His focus is on CRM, Services Marketing, and Service Innovations. He is Editor-in-Chief of the Journal of Indian Business Research (JIBR), an Emerald (UK) publication. His papers on services and relationship marketing have been published in the MIS Quarterly, Journal of Service Research, Journal of International Marketing, Journal of Services Marketing, Service Industries Journal, International Journal of Bank Marketing, International Journal of Retail and Distribution Management, International Journal of Technology Management, Journal of Relationship Marketing, International Marketing Review, among others.
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Publications

Results 1-8 of 8 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12016The changing face of customer centricity-Gaurav, Rajesh ; Shainesh, G 175-187p.
22018Social media marketing: emerging concepts and applications-Heggde, Githa ; Shainesh, G 226p.
32012Market entry and expansion strategies of Indian IT firms into the european IT outsourcing industry-Shainesh, G ; Sultan, Zeeshan ; Weigand, Jurgen 23-31p.
42014Lifecycle of information on the web: implications for aggregator sites-Satyanarayana, H ; Prasanna, T M ; Shainesh, G 38-45p.
52018Does country or culture matter in global marketing? : an empirical investigation of service quality and satisfaction model with moderators in three countries-Malhotra, Naresh K ; Agarwal, James ; Shainesh, G 61-91p.
62001Customer relationship management: emerging concepts, tools and applications, 1st edition-Sheth, Jagdish N ; Atul, Parvatiyar ; Shainesh, G 544p.
72006Customer relation management: a strategic perspective-Shainesh, G ; Sheth, Jagdish N 224p.
82019Customer centricity in the digital age: rediscovering value-Shainesh, G 692p.