1. IIMB-

Shainesh, G

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Full Name
Shainesh, G
Vernacular Name
G Shainesh
 
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G Shainesh
Shainesh, Gangadharan
 
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Biography
Professor G Shainesh has over two decades of research and teaching experience in India and abroad. He has conducted research and teaching assignments at the University of Gothenburg (Sweden), University of St. Gallen (Switzerland), Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan), Curtin University of Technology (Perth) and the American University of Armenia (Yerevan). His research and teaching focus on CRM, Services Marketing and Service Innovations. At IIMB, Shainesh has served as Dean – Administration (2014-17), Chair – EPGP (2013-14) and Chair – Student Exchange Program (2006-09). His focus is on CRM, Services Marketing, and Service Innovations. He is Editor-in-Chief of the Journal of Indian Business Research (JIBR), an Emerald (UK) publication. His papers on services and relationship marketing have been published in the MIS Quarterly, Journal of Service Research, Journal of International Marketing, Journal of Services Marketing, Service Industries Journal, International Journal of Bank Marketing, International Journal of Retail and Distribution Management, International Journal of Technology Management, Journal of Relationship Marketing, International Marketing Review, among others.
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Publications

Results 1-9 of 9 (Search time: 0.003 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12003Strides arcolab ltd.-Raghunath, S ; Shainesh, G 16p.
22017Panelist on Research Directions – Services Marketing-Shainesh, G 
32018Panelist on research directions - services marketing-Shainesh, G 
42014Narayana nethralaya: expanding affordable eye care-Shainesh, G ; Kulkarni, Suhruta 
51996An investigation of the process of consumer's evaluation of service and the formation of behavioral intentions through the conceptualization and operationalisation of a model of service value-Shainesh, G 199p.
62003Implementing a CRM solution at Ritukumar-Shainesh, G 4p.
72013Foreword: Innovations in Services Marketing and Management: Strategies For Emerging Economies-Shainesh, G XV-XVIIp.
82016Customer relationship management: Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM-Shainesh, G 
92018Aadhaar: Multimedia and raw Aadhaar case study-Shainesh, G ; Sunder, Shyam ; Sudhir, K ; Elias, Jaan ; Rosenthal, Jean